living sustainably
The new challenge with great opportunities for us all

Website started 2018 - Last update February 2020 
Deutsche Sprache

The website is aimed at people in the richer countries of the world who want to rethink how we live our lives today. 

The environment and the climate need to be fully protected. This can only be achieved if we open ourselves to a sustainable life. 

If I do not see the environmental and climate protection in a larger context, then I will underestimate the urgency of my own actions by far. 



1. Our dilemma

© Stokkete| Shutterstock, Inc. [US] 2018

Our dilemma is that we live in a finite world, but behave as if it were inexhaustible.

Economic growth is not what everything is based on - but an intact planet
Climate Strike - FRIDAYS FOR FUTURE

We engage in an experiment that is certain to fail. [...] The gigantic experiment is running worldwide and is based on the hypothesis that unlimited growth is possible on a limited planet.  
Translated from Harald Welzer: Alles könnte anders sein - eine Gesellschaftsutopie für freie Menschen. 2019.

For a long time we have

  • ignored the side effects of technological progress.
  • concealed the concomitants of constant growth.
  • followed the instruction «multiply and subdue the Earth». 
    In just 200 years, the world's population has grown from 900 million to nearly 8,000 million people. By the year 2100, an estimated 10,000 - 12,000 million people are to live on our Earth.
  • kept thinking as if there were still as few people on earth as there were 200 years ago. 

© Mike Monahan | Shutterstock, Inc. [US] 2018

With regard to a sustainable development and our consumer behavior the rich countries of the world are, as it were, «developing countries».

The steadily growing consumption is the engine that drives the steady growth of our economy. 

This in turn results in major environmental impacts worldwide and is increasingly endangering our natural basis of life and living together on earth.

The Global Risk Report 2020 of the World Economic Forum:
The five global risks of the coming years that are highest in terms of their likelihood are all environmental.

  • Extreme weather events with great damage to property, infrastructure and human life.
  • Governments and businesses fail to mitigate and adapt to climate change.
  • Man-made environmental damages and disasters.
  • Great loss of biodiversity and collapse of ecosystems with irreversible consequences for the environment, which leads to a severe depletion of resources for humanity and industry.
  • Major natural disasters such as earthquakes, tsunamis, volcanic eruptions and geomagnetic storms.
    öbu - Der Verband für nachhaltiges Wirtschaften. Scheitern der Klimakrise als Hauptrisiko im Global Risk Report 2020.  27.01.2020

© M-SUR | Shutterstock, [US] 2018  

So we have to face
the growth dilemma
that is

Giving up on growing our current economy means the risk of economic and social collapse.

Maintaining growth means the risk of destroying global ecosystems that are our basis of existence. 

We urgently need a clear vision, a bold policy, and a truely robust strategy to find the way out of the growth dilemma. The growth dilemma is barely taken into account by the normal policy-makers and is mentioned only marginally in public debate.
Tim Jackson. Prosperity without Growth - Foundations for the economy of tomorrow. 2016 

© Munimara | Shutterstock, Inc. [US] 2018  

Humanity faces nothing other than the creation of a new way of thinking and a new philosophy, since the old growth philosophy is demonstrably wrong. The overriding goal, it seems, can no longer be solely growth. It must become a truly sustainable development.
Ernst Ulrich von Weizsäcker and Anders Wijkman. 2017. Come on! 
It is clear that there are no simple answers to this - none that could be proposed without proposing at the same time a transformation in the whole of the way we think, work and order our lives. 
David Fleming, Surviving the Future: Culture, Carnival and Capital in the Aftermath of the Market Economy. 2016  

The conventional reaction to the growth dilemma is the call for decoupling of economic growth from resource consumption, including harmful environmental impacts. 

The decoupling is to be achieved with more efficient production processes, «sustainable goods and services», «Smart Growth», «Green Growth» and «Sustainable Growth».

The results so far do not allow for optimism, because the consumption of resources increases very strongly.

Therfore, two different decoupling tasks must be persued:

(1) decoupling the production of goods and services from unsustainable natural consumption and 

(2) decoupling the satisfaction of human needs from the imperative to ever more consumption.
Maja Göpel. 2016. The Great Mindshift. 

*****

© Christos Georghiou | Shutterstock, Inc. [US] 2018  

So today we are faced with the Herculean task 

  • of satisfying the basic needs of what is soon to be 10 billion people worldwide 
  • while, at the same time, respecting the ecological limits of our planet. 

In this context, it should be remembered: 

  • A minority of around 20 percent of the world's population, mainly in rich countries, currently accounts for around 80 percent of total global resource consumption.
  • Today, around 4.3 billion people - over 60 percent of the world's population - live in abject poverty and struggle to survive on less than the equivalent of $ 5 a day.
    Jason Hickel. The Divide - A Brief Guide to Inequality and its Solutions. 2017

The illustration shows the magnitude, exact data are lacking.

The great fallacy of the environmental debate over the past 30 years has been the hope that an ecological turnaround can essentially be implemented with some technological innovation programme within the existing economic order

The continuing impressive development of prosperity has not been able to slow down climate change, resource consumption or the loss of biodiversity - on the contrary, all these pressures have increased massively.
Translated from: Uwe Schneidewind. Die Grosse Transformation - Eine Einführung in die Kunst gesellschaftlichen Wandels. 2018

Today, Europe continues to consume more resources and contribute more to environmental degradation than many other world regions. 

We do not only have to do more; we also have to do things differently. Over the next decade, we are going to need very different answers to the world's environmental and climate challenges than the ones we have provided over the past 40 years. 
The European Environment - State and Outlook 2020. European Environment Agency. 2019

© BlueRingMedia | Shutterstock, Inc. [US] 2019 

It is quite simply a fact that the current ways of life and economic activity have a comprehensive and deep impact on various ecosystems. 

Future generations and other living beings therefore face drastic and irreversible disadvantages. 

To date, environmental and sustainability policy has far from succeeded in achieving a sufficiently strong reduction in ecological burdens. 
Translated from: Institut für ökologische Wirtschaftsforschung (IÖW): Gesellschaftliches Wohlergehen innerhalb planetaren Grenzen, Texte 89/2018 im Auftrag des Umweltbundesamt Deutschland. 2018.

Since [in the «free» market economy] public and common goods such as clean air, biodiversity, cohesion or justice have no price, they can be destroyed for free and the resulting costs be charged to the general public. 
Christian Felber. Change Everything. Creating an Economy for the Common Good. 2015

The 500 largest private companies have an economic and political power that no king, no emperor, no pope has had on this planet. They have established a world dictatorship that is stronger than any state.

Take the climate debate: Despite all the promises made in Paris in 2015, the five largest producers even emit 28 percent more fossil fuels.

This shows the powerlessness of the states. Young people who are now taking to the streets are also aware of this.
Translated from the interview with Jean Ziegler to his latest book «Was ist so schlimm am Kapitalismus - Antworten auf die Fragen meiner Enkelin». Tages-Anzeiger, 12.07.201

© LIORIKI | Shutterstock, Inc. [US] 2019

Up to now digitalization has been mainly used for conventional growth and not for a sustainable transformation of our societies.

Overall, digitalization processes today tend to act as «fire accelerants», exacerbating existing non-sustainable trends such as the overuse of natural resources and growing social inequality in many countries.

Only if we succeed in putting digitalization at the service of sustainability can the 17 Sustainable Development Goals of the Agenda 2030 really be achieved.
Towards our Common Digital Future. 2019. German Advisory Council on Global Change.

The unification of digital progress and capitalist ideology in a monetarised society naturally leads to a concentration of power in a few, mostly private, key players [..].

To solve the really big problems [...], digitisation has contributed practically nothing. This is because, in general, ideas only come on the market if they can also make money. But the most pressing issues are problems that affect the poor. 
Translated from: Jonas Lüscher, Writer - Interview in the newspaper Tages-Anzeiger, 06.01.2018

© Scharfsinn | Shutterstock, Inc. [US] 2019 © Photobank gallery | Shutterstock, Inc. [US] 2019

Climate change is one of the most threatening consequences of the pursuit of everlasting economic growth.

An average increase in global warming of 5 degrees worldwide, as predicted by the end of the century, means massive changes. 

5 degrees in the other direction as a comparison, that was the last ice age. About two thirds of Switzerland were covered by ice at that time. That's the measure of change when we talk about 5 degrees.  
Translated from the interview with Reto Knutti, climatologist at the Swiss Federal Institute of Technology ETHZ Zurich, REPUBLIK 23.11.2019 

In order to limit global warming to «only» 2 degrees, CO2 and greenhouse gas emissions must be reduced significantly and rapidly worldwide

So far, there has been no global reduction in greenhouse gas emissions. Climate change is not [yet] beeing curbed.

We are entering the «climate decade». A ten year period where our collective actions will determine the kind of world our children and grandchildren will inherit. 
The Climate Decade. Ten Years to Deliver the Paris Agreement. The GlobeScan-SustainAbility Servey. 2019

Contrary to most problems, climate change is not complex, the causes well known, the necessary answers clear.
The challenge we face is that we do not do what obviously should be done - urgently. 

Theodor H. Winkler. Living in an Unruly World. The Challenges We Face. 2019

© underworld | Shutterstock, Inc. [US] 2019     © Sira Anamwong | Shutterstock, Inc. [US] 2019  

The incentives in today's economic system are still one-sidedly promoting the exploitation of nature and man.

Many people have a bad feeling about the economic development in recent years. Rightly so. The upswing of the recent past has largely been an illusory boom, supported by an inflation of the money supply - at the expense of increasingly unhealthier economic structures

For a long time, both opponents and their supporters liked to see globalization as a natural law with an unrelenting logic. But - at least in its current exaggerated state - it has long been a gigantic bubble that carries the core of its own destruction. 

There have never been so many rich people on the globe, but at the same time there have never been so many poor people without hope for dignity
Translated from Max Otte. 2019. Weltsystem Crash - Krisen, Unruhen und die Geburt einer neuen Weltordnung.

.... [it is] the conditions of any future economy that need to be redeveloped: For all the great achievements that we can look back on have only been at the price of not taking into account either the natural conditions or the living situations of people in other parts of the world. 
Translated from: Harald Welzer. Alles könnte anders sein - Eine Gesellschaftsutopie für freie Menschen. 2019 

Our current operating model is unsustainable. It simply has to change, and the time is now.
Swiss Private Bank Lombard Odier
 

Ecological problems will increase and so will the social and economic disruptions. [...] We have to ask, what an economic system can look like that serves people and maintains the ecological basis. Today's system doesn't.  
Translated from: Interview with the economist Irmi Seidl. Der ökologische Umbau wird die Arbeitswelt verändern. Tages-Anzeiger. 15.02.2020

We must move from the deeply internalized attitude of competition and self-interest to a basic attitude of cooperation and common good, if for example, we really want to curb global climate change.

© Rudmer Zwerver | Shutterstock, Inc. [US] 2018 

Our dilemma as environmentally-aware affluent citizens

If we wealthy people want to protect the environment, all we have to do today - so we consumers are told - is to go to the supermarket. There are now sustainable and environmentally-friendly products everywhere. 

We can therefore seemingly consume more and more without any worries and thereby even do something good for the environment.

Almost no product from toilet paper up to cars is sold without the promise that one makes the world a little better.

«Buy me and make this world a little bit better» is the key message found among sustainable brand's marketing. It is argued that the market will fix the climate problem: One does not have to consume less, but only consume in a different way.

Now, however, the validity of this approach is being shaken daily by reports of the consequences of our actions. What we consider sustainable consumption so often leaves behind poverty and environmental destruction elsewhere in the world. 

© Rawpixel.com | Shutterstock, Inc. [US] 2018     

Who really wants to change something, can't get around thinking about the dogma of
«ALWAYS MORE». 
Translated according to Marcus Jauer. Tages-Anzeiger 10.12.2018 und Sebastian Schoep. Tages-Anzeiger 06.06.2019


Sources

Christian Felber. Change Everything. 2015. Creating an Economy for the Common Good.
Foreword and table of contents.

European Environment Agency. 2019 - The European Environment - State and Outlook 2020. 
Executive Summary.

Ernst Ulrich von Weizsäcker and Anders Wijkman. 2017. Come on! - Capitalism, Short-terminism, Population and the Destruction of the Planet.
Table of contents and excerpts from the book.

German Advisory Council on Global Change. 2019. Towards our Common Digital Future

Graeme Maxton. 2018. Change! - Why We Need a Radical Change. 
Download a pdf copy of the book.

Jason Hickel. 2017. The Divide. A Brief Guide to Global Inequality and its Solutions.
Table of contents and excerpts of the book.

Maja Göpel. 2016. The Great Mindshift - How a New Economic Paradigm and Sustainability Transformations go Hand in Hand. 
Open access

The GlobeScan - SustainAbility Survey. 2019. The Climate Decade. Ten Years to Deliver the Paris Agreement.

Theodor H. Winkler. 2019. Living in an Unruly World. The Challenges We Face. 

Tim Jackson. 2016. Prosperity without Growth - Foundations for the Economy of Tomorrow.
Table of contents and excerpts from the book.

World Economic Forum WEF - The Global Risks Report 2020

.